About
Highly effective Digital Marketing Professional with over 5 years of experience driving quantifiable results in brand visibility, audience engagement, and lead generation. Expertise spans strategic content development, social media management, and paid advertising across IT, EdTech, and FinTech sectors. Proven ability to craft and execute tailored marketing campaigns that deliver significant business growth and optimize marketing ROI.
Work
Terraskills Learning Systems Limited
|Marketing Coordinator
Summary
Leading digital and traditional marketing initiatives to enhance brand visibility and customer engagement, while developing and executing creative campaigns to drive growth.
Highlights
Led digital and traditional marketing initiatives to enhance brand visibility and customer engagement.
Developed and executed creative marketing campaigns, significantly increasing course registrations and partner engagement.
Managed and coordinated content strategy across diverse channels including social media, newsletters, and email marketing.
Cephatop Integrated Global Limited
|Digital Marketing Lead
Summary
Drove significant lead generation and brand growth through targeted digital strategies, optimizing campaigns across various platforms.
Highlights
Achieved a 50% increase in lead generation through the implementation of targeted digital marketing strategies.
Oversaw SEO, social media, and email marketing campaigns, resulting in a 25% increase in website traffic and social media followers.
Spearheaded the design and launch of Facebook ad campaigns, driving a remarkable 200% growth in qualified leads.
Yemert
|Growth Marketing Associate
Summary
Developed and optimized customer acquisition funnels while enhancing brand engagement through strategic content initiatives.
Highlights
Developed and optimized customer acquisition funnels leveraging email marketing, social media, and affiliate partnerships.
Enhanced brand engagement by implementing data-driven content strategies.
Opay Digital Ltd
|Business Aggregator
Summary
Managed client acquisition and fostered robust B2B relationships to ensure recurring transactions and long-term partnerships.
Highlights
Successfully managed client acquisition across digital platforms, onboarding over 50 merchant accounts.
Cultivated and sustained robust B2B relationships, fostering recurring transactions and long-term partnerships.
Dech Consult Ltd
|Digital Marketing Lead
Summary
Led the launch of a new data analytics platform and optimized marketing ROI through data-driven campaign management and CRM system administration.
Highlights
Spearheaded the launch of a new data analytics platform, achieving 30% of the annual sales target within the initial period.
Optimized marketing ROI by implementing data-driven campaign management and analytics.
Administered CRM system to enhance sales process efficiency, leading to a 30% increase in team productivity.
Code14 LABS
|Customer Relationship Lead
Summary
Managed and mentored a team to significantly increase client renewals and upsells, while securing major client partnerships.
Highlights
Managed and mentored a team, achieving over 25% growth in client renewals and upsells.
Successfully secured significant client partnerships, generating over N2 million in revenue.
Capricorn Digital Limited
|Territory Sales Manager
Summary
Developed and executed territory expansion strategies, leading sales teams to achieve significant revenue growth and increase customer base.
Highlights
Designed and implemented a territory expansion strategy, growing the customer base by 30%.
Guided the sales team to achieve a 15% increase in overall revenue.
Oversaw key accounts, driving a 25% increase in key account revenue.
CAPRICORN DIGITAL LIMITED
|Sales and Marketing Executive
Summary
Managed client databases and implemented outreach programs to drive repeat business and increase customer acquisition within assigned territories.
Highlights
Administered client databases and initiated targeted outreach programs, contributing to a 30% increase in repeat business.
Drove sales growth and customer acquisition within the assigned territory, expanding the customer base by 10%.
Education
Federal University of Agriculture, Abeokuta
Bachelor of Agriculture (B. Agric)
Soil Science
Grade: Second Class Upper (4.16/5.0)
Skills
Social Media Marketing
Instagram, Facebook, TikTok, Twitter, LinkedIn.
SEO & SEM Strategy
Search Engine Optimization, Search Engine Marketing.
Content Creation
Canva, Adobe Suite, Copywriting, Visual Content.
Paid Advertising
Meta Ads, Google Ads, Campaign Management, Budget Optimization.
Campaign Analysis & Optimization
Data Analysis, Performance Tracking, A/B Testing, ROI Improvement.
Email Marketing
Mailchimp, Substack, Newsletter Management, Lead Nurturing.
Brand Visibility
Brand Awareness, Market Positioning, Public Relations.
Customer Engagement
Community Management, Customer Relationship Management, Retention Strategies.